The Long Term Strategy

Once your site is up and running, the best method for getting immediate traffic is pay-per-click search engine marketing. Although you have to be patient, you should also be focusing on search engine optimization as a long term strategy.

Search Engine Optimization, Aka «SEO»
Search engine optimization, or «seo» as it is better known, is the definitive long term Internet marketing strategy. So, what is it? SEO simply refers to taking steps to make sure your site appears high in non-paid search results on Google, Bing and Yahoo.

The reason SEO is considered a long term strategy is, it takes a long time. If your marketing is focusing on highly competitive keywords, such as «Europe travel», there is so much competition that you could be looking at two or three years before getting top rankings. The time period is really a factor of how fast you can build links. Sometimes you can move up within 6 months, but sometimes it takes a few years.

Is it worth it to wait for 2 years to get into the top five for «Europe travel»? There are over 2,000,000 searches a month for the keyword phrase. What do you think? If you offer a service or product related to traveling in Europe, how much money would you make if even 1 million people visited your site each month? Think about that.

The Big Three
There are three, and only three, search engines that matter when it comes to SEO: Google, Bing and Yahoo.

There are four keys to SEO.
First, you must research the amount of traffic various keywords are receiving.
Second, you must modify your site to include the exact keywords phrases in the meta tagging and text.
Third, you must add and add and add content to your site. The more content, the more the big three will like your site.
Finally, you must trade links with other sites that have content related to your site.

The keys to pursuing a SEO marketing strategy are discipline, patience and consistency. Lets take a quick look at each.

You must have the discipline to stick with your SEO effort when you are seeing no results. The desire to throw one´s arms in the air in frustration is going to be strong. Just remember that every step you take today will pay off down the road.

Patience balances feelings of frustration and you are going to have a lot of those. Look, it is going to take a long time, so resist the urge to whine. Stick a sign up over your desk counting off the months or have a regular exercise routine. If nothing else, you can day dream about all of the free traffic you are going to get one day.

Lastly, being consistent will make you build up an authority in your specific niche. In addition to branding yourself as an authority, you will create content and provide value. And as I´ve experienced the last 4 years roaming in the industry of doing business online, is that value is alpha and omega if you want to be successful.

Search engine optimization is not for the weak of mind or impatient. If you can stick with it, this long term marketing strategy always pays off.

In the beginning of the post, I mentioned PPC or Pay-Per-Click marketing. It is a great and fast way to get traffic to your website and business. In my coaching program and Niche Page Automation, I am covering how you can setup an ad campaign with Bing Ads. The techniques that you will see in the tutorial was able to give me clicks to my website for as little as $0.03.

You can enroll in my coaching program here: http://mastermind.haraldroine.com

PS. With the coaching program you will get access to my latest program called Niche Page Automation. This is a 120 minute step-by-step video program that will show you exactly what tools and services I use to build an automated business. This program has a value of $499, which you get for FREE simply by registering for my coaching program. So click the link above and get started.

How to Create a Dynamic Marketing Plan – Part II: Breaking Down Your Goals

Once your site is up and running, the best method for getting immediate traffic is pay-per-click search engine marketing. Although you have to be patient, you should also be focusing on search engine optimization as a long term strategy.

Search Engine Optimization, Aka «SEO»
Search engine optimization, or «seo» as it is better known, is the definitive long term Internet marketing strategy. So, what is it? SEO simply refers to taking steps to make sure your site appears high in non-paid search results on Google, Bing and Yahoo.

The reason SEO is considered a long term strategy is, it takes a long time. If your marketing is focusing on highly competitive keywords, such as «Europe travel», there is so much competition that you could be looking at two or three years before getting top rankings. The time period is really a factor of how fast you can build links. Sometimes you can move up within 6 months, but sometimes it takes a few years.

Is it worth it to wait for 2 years to get into the top five for «Europe travel»? There are over 2,000,000 searches a month for the keyword phrase. What do you think? If you offer a service or product related to traveling in Europe, how much money would you make if even 1 million people visited your site each month? Think about that.

The Big Three
There are three, and only three, search engines that matter when it comes to SEO: Google, Bing and Yahoo.

There are four keys to SEO.
First, you must research the amount of traffic various keywords are receiving.
Second, you must modify your site to include the exact keywords phrases in the meta tagging and text.
Third, you must add and add and add content to your site. The more content, the more the big three will like your site.
Finally, you must trade links with other sites that have content related to your site.

The keys to pursuing a SEO marketing strategy are discipline, patience and consistency. Lets take a quick look at each.

You must have the discipline to stick with your SEO effort when you are seeing no results. The desire to throw one´s arms in the air in frustration is going to be strong. Just remember that every step you take today will pay off down the road.

Patience balances feelings of frustration and you are going to have a lot of those. Look, it is going to take a long time, so resist the urge to whine. Stick a sign up over your desk counting off the months or have a regular exercise routine. If nothing else, you can day dream about all of the free traffic you are going to get one day.

Lastly, being consistent will make you build up an authority in your specific niche. In addition to branding yourself as an authority, you will create content and provide value. And as I´ve experienced the last 4 years roaming in the industry of doing business online, is that value is alpha and omega if you want to be successful.

Search engine optimization is not for the weak of mind or impatient. If you can stick with it, this long term marketing strategy always pays off.

In the beginning of the post, I mentioned PPC or Pay-Per-Click marketing. It is a great and fast way to get traffic to your website and business. In my coaching program and Niche Page Automation, I am covering how you can setup an ad campaign with Bing Ads. The techniques that you will see in the tutorial was able to give me clicks to my website for as little as $0.03.

You can enroll in my coaching program here: http://mastermind.haraldroine.com

PS. With the coaching program you will get access to my latest program called Niche Page Automation. This is a 120 minute step-by-step video program that will show you exactly what tools and services I use to build an automated business. This program has a value of $499, which you get for FREE simply by registering for my coaching program. So click the link above and get started.

How to Create a Dynamic Marketing Plan – Part 1

We all recognize the importance of having a business plan (even if we haven´t yet done one), but do you recognize the value of a good marketing plan?

While most marketing plans take up a few pages of the standard business plan, I recommend you take the time to create a dynamic marketing plan if you really want to kick your business into high gear.

A good dynamic marketing plan is one that you review weekly, monthly and quarterly.

A truly dynamic marketing plan contains goals, objectives, action items and it both changes and grows with your business.

Let´s start with the basics: Determine your goals.

Good goals are SMART:

  • Specific
  • Measurable
  • Action-oriented
  • Realistic
  • Time-oriented

They also have a «reason», are consistent with each other and have some type of price tag as outlined below.

Identify what you want to accomplish:

  • Do you want to create a website?
  • Increase your website traffic?
  • Get more clients?
  • Sell more widgets?
  • What is it that you want to do or get from completion of your goals?

What?

Your goals must be Specific, Measurable and in writing. Define as specifically as possible, what it is that you want to have, get or accomplish then write it down so you can refer to it throughout the process, it´s okay that your goal(s) may change as you complete the task, just write it down to imprint on your brain what you are working toward.

Simply stating a «goal» such as «I need a website» or «I want more clients» is too vague and gives you nothing to measure your success (or failure) against.

The following are better: I will create a one page website. I will increase my website traffic by 50%. I will get five new clients.

The more specific the goal, the better your chances of attaining it and the more Actionable the idea.

Be Realistic.

I am not going to be a ballerina by the end of the year. No amount of preparation between now and December will result in me performing at The Wang Theatre in Boston for New Year´s Eve. This is not a realistic goal for me. Just to make an example.

Unrealistic goals set you up for a fall and kill your enthusiasm toward other goals that you can achieve. Be realistic while remembering that worthwhile goals should force you to reach out of your comfort zone in order to attain them.

When?

Each of your goals must also have a Time element.

Time frames make the goals more measurable and more «real» for you. You know when 60 days goes by and you either made your goal, are working towards it or must re-evaluate whether or not the goal needs to be revised or is no longer realistic. Without that time element, it´s too easy to keep pushing the actions until tomorrow or next week and you´ll never be encouraged to act on the goal. Consider having a deadline embedded in every goal your kick in the butt to get moving. There is no set time frame for every person or every action. Set a timeframe that is a challenge for you and be determined to make each subsequent timeframe slightly shorter to consistently improve your success.

«I will create a one page website within the next 60 days» or «I will increase my website traffic by 50% in the next 90 days» are both good examples of specific goals with deadlines.

Why?

It is very motivating to list the «why» of each goal.

Why do you want to accomplish X?

List all of the benefits that you, AND others, will receive from the achievement of your goal.

When tempted to play hooky or skip a conference call, it´s helpful to have a written list of why you are working so hard whether it be to grow your business or get a promotion or whatever your goal is. Seeing the resulting benefits is a great way to stay on track.

Know the cost.

The achievement of every goal comes with a cost. The cost may be financial or it could be that you need to get up an hour earlier each morning or eat more salads. What will it take for you to achieve your goal and are you prepared for it? If there is no cost, the chances are that your goal isn´t worth much. Locking yourself in a room, in a coffee shop corner or under a tree somewhere for a few hours with your laptop or a legal pad to work on your goals may not sound exciting, but it´s critical to the success of your business.

Be consistent.

Your goals need to work together. Conflicting goals are damaging emotionally and the likelihood of you completing any one of them is greatly diminished.

For example, the following two goals are inconsistent and would result in a healthy dose of frustration for both you and those around you:

  1. I will spend every weekend playing with my kids during the summer.
  2. I will take three college courses during the summer to further advance my career.

The issue is obvious. Three college courses while working a full-time job are going to interfere with spending every weekend playing with the children. It may work for the first week or two, but overall it´s a recipe for failure. When establishing your goals within your marketing plan, all of the goals must lead to the same end, to further your business.

The next issue of how you can create a dynamic marketing plan will be sent to you in 12 hours.

Until then, stay tuned, and grind.

Best regards,

Harald.

Earn Money Online By Using Niche Websites

If you want to make money with your niche site, draw visitors to your site by niche marketing. There are many things to know to earn profit from niche marketing. These things dictate exactly how to plan your approach to successfully market to customers in your niche in order to make money.

Firstly, make a vast research to truly understand your niche and all of it´s shades. You must clearly define your niche market and make sure that the people in that niche market are willing to pay you for what you are offering them.

People from all over the world will use keywords to search for information about their topic of interest, and if have chosen your keywords after careful research they will come across your niche site on the search engines results. Your keywords should be in your domain name and preferably, they should be your entire domain name. This tactic will increase the traffic to your niche site and thus the chance to earn more profits.

High website ranking is the key to attract the free search engine traffic and consequently free visitors. It is the niche site that reduces the number of competitors that you are competing against, and hence making it easier to be prominent and getting high ranking in the search engines. Niche sites concentrate on one particular type of product or service. Due to their targeted impact; they´re more effective, less costly and turns out better results. If you are selling a product or service on niche sites; due to targeted market your visitors are already interested in what you are offering them, and thus are pre-qualified to purchase it. Hence your number of visitors and sales will be high and you will be making more money.

To be popular and make money niche sites need to have good content. Search engines don´t like a website with loads of blank or spam pages rather they prefer to give high rankings to keyword-rich websites. Putting quality content on your niche site will help bring in relevant and targeted traffic and hence more clicks and more sales. An excellent way to get content online is to join content giving membership sites. These sites give you a stable flow of content for one set price each month and the content is worth it for the price paid. You could also Google PLR articles. They are without copyright and you could use them to develop content for your website or blog.

So, you must fully utilize the search engines to make it fast and easy for your niche market to find your niche site and benefit from your service or product.

 

Best regards,

Harald.

 

How 4 Key Elements to Your Web Site Can Multiply Your Profits!

The fact is, even if your website is full of fabulous sales copy and photos that illustrate all the great features and benefits of your product or service, your potential customers still need to know:

What do people who have actually purchased and used your product or service think about it? It’s simple: your readers know that YOU believe in your product, or you wouldn’t be selling it! But what do people with the same problem or need that they have say about your product?

Answering that question is one of the most fundamental tasks your website needs to accomplish — and it’s as simple to do as it is important.

By using testimonials — reviews and comments from your satisfied customers, in text, audio, or video format — on your website, you not only answer the question, you also transform your sales pitch into a credible, unbiased recommendation for your product.

1) Overcome buyer skepticism with a glowing testimonial

As I said before, adding testimonials is probably one of the easiest ways to improve your web site — but a good one can generate more selling power than some of the best salescopy out there!

So why are testimonials so effective?

Testimonials build trust: Whether your customers are raving about what your product has done for them or about the great service you gave, they are telling your visitors first and foremost that they had a positive experience with your products and company. Testimonials aren’t “salesy”: Because testimonials aren’t written in your “voice,” they stand out in your copy as candid and unbiased accounts of how well your product works. Testimonials overcome skepticism: A good testimonial has the power to convince even your “tough sell” visitors that your product or service really made a difference in your customer’s life — and can help them, too. For example, let’s say that you’re selling a special lotion designed for dry skin. A visitor finds your website — a person with dry skin who needs some relief — and reads all about the amazing moisturizing ingredients in your product and how wonderful it smells.

Those are two good selling points — things that people would want to know before they decided to buy.

But lots of products can make those promises — and many of them don’t work! So why should they purchase your product ahead of all the rest?

Then, as they look over the page, a testimonial catches their eye from one of your customers, explaining that your lotion quickly healed a lifelong, agonizing skin condition — something no other product had ever managed to do!

That’s the power of an effective testimonial: it can convince your reader that your product DOES work — and that you can be trusted to deliver on your promises.

2) How to choose the right kind of testimonial to turn your visitors into customers

When you’re choosing testimonials, there are a few key ingredients to look for that make the difference between an ineffective testimonial — and one that sells.

Here’s an example of a glowing, but ultimately ineffective testimonial:

“I love this product! I can’t get enough! I’m so glad I bought your stuff and I’ll be back to get more, for sure!”

What could be wrong with that? It sounds like you have a happy customer on your hands!

But what does this testimonial really tell your visitors? Does it prove that the product works, or explain exactly how your customer benefited from using it? While the feedback is definitely positive, the testimonial does not provide enough detail to have any real impact on your visitors.

Here’s an example of the kind of effective, benefits-driven testimonials that we include on our own websites:

“I used the methods you told me to use and for three days my phone’s been ringing! I sold over $3500 in goods and services in three days! It’s the first time in 5 months that anyone had really purchased anything…”

Now that’s a great testimonial! But what makes it so powerful?

Let’s break down the elements of an effective testimonial in more detail…

A good testimonial is filled with benefits: A comment like, “This product is great!” is nice for you to hear, but it doesn’t tell visitors what your product can actually do for them. You want the benefits of what you offer to be front and center in every testimonial: “This product doubled our profits in a month!” or “This product made the pain in my back disappear completely — and did it fast!” or “We’ve never seen any product that could get the rust off our car without damaging the paint — until now.”

A good testimonial substantiates your claims: If you say your product can do something, your testimonials should back up your promises — complete with actual facts and figures. How much money did your customers save by using your product? How much time did they save by using your service? How did it solve their problems or improve their lives?

A good testimonial is from someone your audience can relate to: You want your visitors to see that your product helped someone just like them, seeking the solution to the same problem your visitors have. Make sure your testimonials come from someone with whom your target market can identify. If you sell primarily to seniors, for example, ask your customers if you can include their age along with the testimonial. If you are selling to moms with children, ask if you can mention how many kids they have — or include a photo of their family!

A good testimonial is credible: Accompany each testimonial with the first name, last name, and hometown of each testimonial-giver to show that your endorsements come from real people. Always try to include a photo as well. And if you can, take it to the next level by including audio or video testimonials for maximum effect! Do anything you can to help your visitors connect with your testimonial-givers on a personal level.

A good testimonial endorses the key benefits of your product: Your testimonials should emphasize the key benefits of your product. It’s fun to hear that your super-duper floor cleaner smells nice or that the bottle doesn’t drip — both things that matter to people who would consider using your product in their homes — but have you established that it cleans their floors well?

A good testimonial is comparative: Did your customers try another product that didn’t work before they found yours? You want your visitors to know what your product can do that other products can’t. Choose testimonials that set your product apart from your competition!

Now that you know what you’re looking for in a testimonial, how do you actually gather the reviews you need from your customers?

3) The secrets to getting great testimonials — even if you haven’t sold a thing yet!

If your customers have given you positive feedback on your product already, then you may already have some great testimonials to add to your site.

However, if your customer response is a little scarce — or if you’re just starting out — getting testimonials from your buyers might take a little more effort.

So how do you collect the testimonials you need — and keep them coming as you grow your business?

One easy way to collect testimonials is to include a link on your site with a form that allows your customers to give you their vote of confidence: “Tell us how this product changed your life!” or “Click here to let us know what you think!” Put this link next to some testimonials that you’ve already gathered to give customers an example of the kind of feedback you’re looking for.

A more effective method is to create an autoresponder that contacts your buyers after they’ve purchased your product — even a month later — to ask how they’re enjoying the product, as well as giving them a chance to offer feedback on their experience with your business.

And, of course, any time you receive a great letter or e-mail from a customer, ask them if you can use their comments on your website to recommend your product to others. If they were happy enough to let you know, they’re bound to want to spread the word.

If you haven’t yet begun selling your product and have no feedback yet, offer your product or service for free to a select group of customers in exchange for their thoughts on the product or some details on their experience with your site.

The impact that testimonial will have on your bottom line will be well worth the initial expense! As soon as your online business is up and running, make a point of giving everyone of your customers a chance to share their experiences with your product or service. Ask for feedback — good and bad — in your autoresponders, your newsletters, and other spots on your website.

4) Strategies for using your testimonials as effectively as possible

Once you’ve got some testimonials to share with your visitors, you need to make sure that you’re putting them to the best possible use on your site.

Always make sure that you…

Include your best testimonials front and center on your homepage, like in your sidebars, or even above your headline. Place some testimonials right in the middle of your homepage salescopy to keep your readers focused on your credibility as you outline the features and benefits of your product. Set up a whole page dedicated to your glowing testimonials, as well as including snippets of their comments throughout your site. Be sure to put a link to your testimonial page next to each of those snippets! Include testimonials on each and every page of your website. No matter where your visitors click, you want them to find a positive customer review of your product or service.

Now let’s look at a few mistakes to avoid when using testimonials on your website…

Don’t edit your testimonials to exclude a comment or add information you want to hear! If you can’t post a comment “as is” and feel comfortable with it, it shouldn’t go up. If your testimonials are in your voice and all sound the same, no one is going to trust that they are legitimate.Never use a customer testimonial without permission. Never, ever invent testimonials! This is fraud, plain and simple, and lying never results in a positive impact on your business.

 

Best regards,

Harald Roine