Today I want to share a few tips to get traffic to your website and business.
1. Presence on Social Media
Again using the mentioned site in tip #1, I began to rewrite the content and then checked key words and phrases to ensure that they were embedded within the content. Writing in Microsoft Word, the writer can go to the Edit button and scroll down to the Find icon. By typing in a specific word or phrase, this handy tool will check to see how many times it appears in the document. A note of caution – Be careful not to overload your content with search words because the robots are quite sophisticated and can distinguish this overload.
Within the content on each page should be a call to action. The visitor should be encouraged to sign up for a free newsletter or contact your office by phone or email. Also, you can provide links to other pages within your website such as “click to hear read more articles”.
Using a theme entices search engines to travel through all the pages within your site. The theme can be your unique selling proposition. Also, a thematic approach encourages your visitors to visit more than one or two pages.
Pictures are far more effective than clip art. Remember to use a variety of genders and ethnicity because your Internet audience is diverse. Be careful with flash and other time consuming graphics as they may consume too much time to download. Many visitors leave sites if the site doesn´t download in a matter of seconds. Time is money not only for you, but your visitors as well.
Visitors like to receive free offers from e-zine booklets to articles to recommendations on books and other sites. Entice your visitors with freebies and have them coming back for more.
8. Perfection and Under Construction
Since web sites should not be static, perfection is an ongoing experience. Donít wait until the content is perfect. Load it and then watch your statistics. Under construction shouldn´t be forever, however prioritize those pages you wish to update first. If you need to add a page, do so and mark it as “Under Construction”. I currently have several new pages “Under Construction” and still have yet to revise all my pages. Working using a plan (see tip 7), I anticipate completing the entire site within the next 30 days. And then, revisit at least 2 pages each month to update the content.
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