How to Create a Dynamic Marketing Plan – Part II: Breaking Down Your Goals


Harald Roine

Digital Vekststrateg

Once your site is up and running, the best method for getting immediate traffic is pay-per-click search engine marketing. Although you have to be patient, you should also be focusing on search engine optimization as a long term strategy.

Search Engine Optimization, Aka «SEO»
Search engine optimization, or «seo» as it is better known, is the definitive long term Internet marketing strategy. So, what is it? SEO simply refers to taking steps to make sure your site appears high in non-paid search results on Google, Bing and Yahoo.

The reason SEO is considered a long term strategy is, it takes a long time. If your marketing is focusing on highly competitive keywords, such as «Europe travel», there is so much competition that you could be looking at two or three years before getting top rankings. The time period is really a factor of how fast you can build links. Sometimes you can move up within 6 months, but sometimes it takes a few years.

Is it worth it to wait for 2 years to get into the top five for «Europe travel»? There are over 2,000,000 searches a month for the keyword phrase. What do you think? If you offer a service or product related to traveling in Europe, how much money would you make if even 1 million people visited your site each month? Think about that.

The Big Three
There are three, and only three, search engines that matter when it comes to SEO: Google, Bing and Yahoo.

There are four keys to SEO.
First, you must research the amount of traffic various keywords are receiving.
Second, you must modify your site to include the exact keywords phrases in the meta tagging and text.
Third, you must add and add and add content to your site. The more content, the more the big three will like your site.
Finally, you must trade links with other sites that have content related to your site.

The keys to pursuing a SEO marketing strategy are discipline, patience and consistency. Lets take a quick look at each.

You must have the discipline to stick with your SEO effort when you are seeing no results. The desire to throw one´s arms in the air in frustration is going to be strong. Just remember that every step you take today will pay off down the road.

Patience balances feelings of frustration and you are going to have a lot of those. Look, it is going to take a long time, so resist the urge to whine. Stick a sign up over your desk counting off the months or have a regular exercise routine. If nothing else, you can day dream about all of the free traffic you are going to get one day.

Lastly, being consistent will make you build up an authority in your specific niche. In addition to branding yourself as an authority, you will create content and provide value. And as I´ve experienced the last 4 years roaming in the industry of doing business online, is that value is alpha and omega if you want to be successful.

Search engine optimization is not for the weak of mind or impatient. If you can stick with it, this long term marketing strategy always pays off.

In the beginning of the post, I mentioned PPC or Pay-Per-Click marketing. It is a great and fast way to get traffic to your website and business. In my coaching program and Niche Page Automation, I am covering how you can setup an ad campaign with Bing Ads. The techniques that you will see in the tutorial was able to give me clicks to my website for as little as $0.03.

You can enroll in my coaching program here:

PS. With the coaching program you will get access to my latest program called Niche Page Automation. This is a 120 minute step-by-step video program that will show you exactly what tools and services I use to build an automated business. This program has a value of $499, which you get for FREE simply by registering for my coaching program. So click the link above and get started.