Targeted email marketing is one of the most effective tools being used by internet marketers to get people to know more about their products, and ultimately to patronize their products. As what its name denotes, targeted email marketing are emails sent to one’s target market.
An email marketer does this buy devising a way to build as many email addresses of his target market. One of the most common strategies being used by email marketers is the sign-up box placed in their website. Most often, the sign up box pops up in the website and asks the internet user if he wants to avail of certain products for free. These products can come in the form of newsletters, white papers, recipes, or just about anything to encourage the user to sign up and reveal his email address.
Once the user has signed up, he will be asked to check several boxes as to what products he would prefer to receive and on what topics. Through the sign up process, the webmaster gets not only the user’s address but his preferences, hobbies, interests and other matters that would b e useful for internet marketers.
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