It happens way to often!
Website and product owners are way to unpersonal with their members!
If you as an leader, owner or whatever. You should treat your members like your comrades! You should behave and act like they are your closest friends.
You should not be like “here is your product, thanks for joining…”
The key to getting a good relationship with your members is to make a spark. You need to talk to them in a motivating way. You need to put some effort into making them sattisfied.
If you skip this imporatant step, you will lose members, followers and a great income source.
Change your leadership to something better!