Inventing Your Own Marketing Niche…


Harald Roine

Digital Vekststrateg

There are 2 basic steps you need to do, when you invent your marketing niche. First, discover a market that is niche and ‘uncharted’. Second, invent or explore the right product to feed your market. By ‘uncharted’, I means it has not been saturated with competitors.

1.How to Find the Right Market that is Niched and ‘uncharted’? The first thing to do internet marketing is not to sell first but to do your own research first?

Don’t just go blindly into selling something! It’s better to sell something that the customers want than they need!

You need to find the hole in the market that you can fill in. This hole is actually the market gap and could be your “money holes” that can generate top profits.

Find out what is the latest trend or buzz that is currently generating alot of traffic or having a hot craze.

Good place to look for is go to and Search for the keywords that generate huge search hits. Find out from google whether these keywords have advertisers in sponsorsed links. If there are few sponsored links, then you could be hitting a ‘hole’.

Find out related keywords and ‘dig’ down to more specific keywords.

These keywords will be the ‘want’ that customers really like to have. This is a ready market!

Find out whether the market is really profitable. The customers who really want something must be able to afford whatever things that you going to sell them. If all your research has hinted there are holes which is really money holes, then you got your own ‘uncharted’ niche market!

2.How to Invent or Explore the Right Product to feed the Market? Alot of marketers will tell you to create your own products. But, my advise is try not to ‘reinvent the wheel’ if there is a ready-made good product in the market.

You ‘invent’ or create your product only when there is no product available or the current products in the market are not as good as the one will going to create.

The good thing about internet is we can outsource our ‘invention’ process entirely to people and claim ownership on them. For digital products like eBooks, articles, software, etc., we can go or to hire someone to do for us.

If you only want to sell someone else products, there’s a few places we can explore our products to sell. For digital products, we can go to to find affiliates program to join to promote. For physical products, likewise we can go to (commission junction) to join the affiliates program.

There are alot of other resources on internet that will help us in getting the right product out to feed the market. Whether is it ‘invention’ or ‘exploration’, one thing we need to keep in mind. That is, the products must be able to deliver what they are suppose to do to the market.